soft sell

noun

: the use of suggestion or gentle persuasion in selling rather than aggressive pressure compare hard sell

Examples of soft sell in a Sentence

Recent Examples on the Web

Vaccines prevent measles, vitamin A doesn’t Kennedy’s soft sell of the measles vaccine amid an outbreak has stunned public health experts. —Brenda Goodman and Neha Mukherjee, CNN, 6 Mar. 2025

Whether the soft sell of his broad, intricate talent can ever resonate beyond that is another issue. —Sebastian Stafford-Bloor, The Athletic, 2 July 2024

Netflix picked up a beloved small studio with a knack for narrative—a soft sell for a company wanting to highlight storytelling on streaming services. —Megan Farokhmanesh, WIRED, 19 July 2023

How is the soft sell done? —Kj Callihan, Discover Magazine, 19 Nov. 2021

People prefer a soft sell. —Expert Panel®, Forbes, 9 June 2022

Low-stress, loyalty-building sales techniques are preferred in these times Less direct sales techniques such as the soft sell are proving to be a winning strategy in this new principled environment. —Kj Callihan, Discover Magazine, 19 Nov. 2021

But the longevity and staying power of the Charles Heidsieck brand — nearly 200 years later — required deeper roots than those indicated by a soft sell delivered from white gloved hands. —Cathy Huyghe, Forbes, 7 July 2022

And the occasional soft sell for Botox and fillers feels at odds with its otherwise impeccable ethos of healthy aging. —Susan D'arcy, Condé Nast Traveler, 10 Feb. 2020

Word History

First Known Use

1953, in the meaning defined above

Rhymes for soft sell

• barbell
• bedwell
• befell
• bluebell
• bombshell
• bridewell
• capelle
• cartel
• carvel
• clamshell
• cogswell
• compel