soft sell

noun

: the use of suggestion or gentle persuasion in selling rather than aggressive pressure compare hard sell

Examples of soft sell in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Vaccines prevent measles, vitamin A doesn’t Kennedy’s soft sell of the measles vaccine amid an outbreak has stunned public health experts. Brenda Goodman and Neha Mukherjee, CNN, 6 Mar. 2025 Whether the soft sell of his broad, intricate talent can ever resonate beyond that is another issue. Sebastian Stafford-Bloor, The Athletic, 2 July 2024

Word History

First Known Use

1953, in the meaning defined above

Time Traveler
The first known use of soft sell was in 1953

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Cite this Entry

“Soft sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/soft%20sell. Accessed 26 Mar. 2025.

Last Updated: - Updated example sentences
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